The car that turned TOGG's design language into a definition — and made it Turkey's best-selling EV manufacturer.
T10X had proven the studio could deliver. T10F had to prove it could lead. The brief was clear: TOGG needed a C-segment product to complete its lineup based on their strategic map— but how to define that product was now entirely our call.
This time, the concept itself was developed in-house, from the first sketch. Pininfarina supported us in design execution, but the direction, the decisions, and the design DNA belonged to our studio.
Everything moved faster and more efficiently than T10X — not because the ambition was smaller, but because we finally knew how to do this. The studio had grown, the process had matured, and the team understood what TOGG's design language needed to become.
Instead of choosing between a sedan and a hatchback, we merged them — landing on a coupe-styled fastback that captured what was becoming one of the most desired body styles in the segment. The goal wasn't just a second product. It was to complete the lineup and make TOGG's visual identity unmistakable.
From Concept to Production
Idea
After the SUV, TOGG needed a C-segment sedan to compete in the segment that actually moves volume. Rather than building a conventional sedan, we identified the fastback as the form that could capture both segments at once — sedan practicality with hatchback appeal, wrapped in a coupe silhouette.
This wasn't a follow-up product. It was the move that completed TOGG's range and proved the brand could scale a design language, not just a single hero car.
Form
T10F sits lower than T10X, with horizontal lines and tighter volumes that sharpen the aerodynamic profile and give the car a more sport-oriented stance. The new daytime running lights are more angular, reinforcing a confident, settled posture.
The tulip motif carries through — not as a repeated graphic, but as a language now mature enough to inform the seat design itself, echoing the sporty lines of the exterior. This is where TOGG's design DNA stopped being a single signature and became a system.
Function
The end-to-end screen experience grew to 41.3 inches across three displays, supported by Snapdragon-powered digital cockpit technology — built to make the "third living space" claim feel even more inevitable than it did in T10X.
A 505-liter trunk and a fastback roofline meant we didn't have to choose between sport and practicality. The form had to earn both, and it did.
Differentiation
Two new colors brought together what we called the emotional East and the rational West — a Turkish identity expressed through palette, not just form. No competing C-segment EV was telling that particular story.
More importantly, T10F didn't just add a second model. It proved TOGG's design language could scale across body types without losing coherence — something most new automotive brands struggle to do with their second product.
Impact
T10F helped make TOGG Turkey's best-selling EV manufacturer. A 5-star Euro NCAP rating, alongside T10X, placed both vehicles among the three safest cars in Europe.
This was the product that turned a single successful launch into a coherent, scalable brand.
The hardest part of T10F wasn't designing a second car. It was proving that what we built for T10X wasn't a one-time success — it was a repeatable design system. With the concept developed fully in-house for the first time, every decision carried more weight, because there was no external partner's direction to fall back on if it didn't work.
What made this easier than T10X, paradoxically, was everything we'd learned building the studio itself. We weren't discovering how to do this anymore. We were applying it — faster, sharper, with a team that finally knew its own design language well enough to evolve it instead of just defending it.
T10F completed TOGG's first product range and helped the brand become Turkey's best-selling EV manufacturer. It proved that the design studio built for T10X wasn't built around one car — it was built to define a brand.