A sculptural, multi-function barbecue, paired with a stripped-down, economical alternative built for the same versatility at a fraction of the cost.
Two barbecue concepts, designed around the same belief: a barbecue doesn't have to look like equipment to work like one. The lead design, Bin, takes its name and form from exactly that — compact, portable, and sculptural enough to double as garden decor when the fire isn't lit. Box is its counterpart: stripped to the essentials, built from simple materials, and priced for a much wider audience.
Both share the same DNA — multi-functional, multi-configuration cooking — but Bin is the centerpiece, designed to compete directly in the premium outdoor object space occupied by products like Cosa.
Bin started from its silhouette — the form dictated everything that followed, from how it carries to how it transforms. Wood became the material doing the most work: removable, attachable panels that double as side-table surfaces, storage lids, and fire-pit covers depending on how they're arranged.
Box started from the opposite direction: what's the simplest, most affordable structure that still delivers genuine multi-position cooking? A square-profile frame, a dedicated cooking surface compatible with both charcoal and gas, and wood paneling answered that question without adding a single unnecessary part.
One barbecue was designed to be looked at. The other was designed to be affordable. Neither gave up versatility to get there.
Idea
Bin asks what a barbecue looks like when it's allowed to be a decor object first and a cooking tool second — without losing function in the trade. Box asks the opposite question: how much can be removed from a barbecue before it stops being versatile, and where exactly is that line?
Form
Bin's stainless steel sheet body and cast aluminum base give it the weight and presence of an object built to stay outdoors, not be packed away. The wooden panels are fully removable and attachable, letting the same shell shift roles without any permanent reconfiguration.
Box keeps its square-profile skeleton fully exposed rather than hiding it — the structure is the form, with wood paneling softening what would otherwise be a purely industrial frame.
BIN
A bin-shaped barbecue with removable wooden lids that double as a side table when closed, or a wood-burning fire pit when open. Add the included grill grate, and it works seated, low to the ground — or in a second configuration, standing upright like a traditional grill.
BOX
A square-profile frame carrying a dedicated cooking surface built for both charcoal and gas, finished with wood panels. Usable both seated and standing, aimed at Turkish and international barbecue enthusiasts who want genuine versatility without the price tag of a premium object.
Function
Bin moves through at least three identities: closed, it's a side table with storage underneath. Open, it's a wood fire pit. With the grate added, it grills — seated in one configuration, standing in another. The wooden lids do double duty as a surface to set things on beside the unit.
Box's single cooking surface handles both charcoal and gas without modification, and its frame supports both a seated, low grilling position and a standing one — the same versatility as Bin, achieved through structure rather than transformation.
Differentiation
Bin was designed to go head-to-head with premium outdoor objects in the category Cosa defined — a barbecue that earns a permanent spot in a garden because it looks like it belongs there, not because it's tolerated until the next cookout.
Box differentiates on the opposite axis entirely: genuine multi-position versatility at a price point most competitors only reach by cutting function, not cost.
Impact
Two barbecues, two market positions, one shared philosophy: versatility shouldn't be reserved for whichever price tier a brand decides to prioritize. Bin proves it at the premium end. Box proves the same thing is possible near the entry point.
The real challenge with Bin was making four different uses feel like one coherent object rather than a collection of features bolted together. A form that becomes a table, a fire pit, and two different grill configurations only works if every transition feels like an obvious extension of the shape — not a separate gadget hiding inside it.
With Box, the discipline ran the other way: resisting the urge to add anything that wasn't strictly necessary, while still hitting the same multi-position versatility Bin offers at a completely different price point. Designing restraint into a product is its own kind of difficulty.
Two complete barbecue concepts spanning opposite ends of the market — a sculptural, premium object ready to compete with established players, and an economical alternative built for the widest possible audience of barbecue enthusiasts, both ready for production.
The design and strategy are complete. Both concepts are ready to license today — get in touch, or let's bring them to market together.